About Us
We simplify the buying and selling processes in the water treatment market, giving you more time and opportunities to develop your business.
Boost your sales
As our client, you gain access to the Alfa Portal cloud platform. This makes it easier to acquire knowledge about water treatment, select equipment, and purchase components and systems.
Solving tasks thoroughly
Our products, along with reliable partner brands, can help you solve various water treatment tasks.
Trustworthy partnership
Since 1998, we have evolved from a small retail store to a vertically integrated company, while maintaining friendly relationships with customers and partners.
Certified with ISO 9001 Quality Management System
quality management system
Why AWT offers the best prices
It is cheaper to buy from the manufacturer
We have our own production of filter materials, cartridges, industrial reverse osmosis systems, disk and ultrafiltration.
High inventory turnover rate
We ensure efficient storage and inventory management, minimizing costs and avoiding unnecessary expenses, which allows us to offer competitive prices for our goods.
We appreciate your time
We understand the importance of your time and strive to provide a convenient purchasing experience through our Alfa-Portal. With order tracking available, you can save valuable time that would otherwise be spent on negotiations and correspondence. Utilize your time, as well as your employees' time, more efficiently by focusing on sales.
Direct supply from leading manufacturers
We are exclusive representatives of several international brands in Russia, which means you can avoid excessive payments to intermediaries.
Efficiency
Once your application or order is submitted in the Alfa Portal, it will be processed on the same day. After that, a commercial offer and an invoice will be issued. We have warehouses in various cities across Russia, so you can choose the most convenient one.
Via Alfa-Portal digital services, you can not only make quick purchases, but also sell water treatment systems to customers. In your profile, you will find options such as automatic selection of water analysis equipment and a commercial offer designer that can automatically generate specifications for your customers, complete with a 3D drawing. There are also other opportunities available to expand your sales.
Advantages of working with the Alpha Portal
Role in your company
Director
Merchant
Engineer
Procurement Officer
PRODUCT
Availability, technical documentation, user-friendly search, personalized pricing
Always up-to-date personalized price list for your company
Our updated knowledge base provides comprehensive technical and non-technical information in one click
Always up-to-date information on available stock
Automated notifications regarding the expected arrival date and receipt of items you are interested in
A robust search engine in the product directory, ensuring you can always find what you need
Timely updates on related and similar products
Role in your company
Always up-to-date personalized price list for your company
Director
Merchant
Engineer
Procurement Officer
Role in your company
Our updated knowledge base provides comprehensive technical and non-technical information in one click
Director
Merchant
Engineer
Procurement Officer
Role in your company
Always up-to-date information on available stock
Director
Merchant
Engineer
Procurement Officer
Role in your company
Automated notifications regarding the expected arrival date and receipt of items you are interested in
Director
Merchant
Engineer
Procurement Officer
Role in your company
A robust search engine in the product directory, ensuring you can always find what you need
Director
Merchant
Engineer
Procurement Officer
Role in your company
Timely updates on related and similar products
Director
Merchant
Engineer
Procurement Officer
DIFFERENT LEVELS OF ACCESS TO INFORMATION
Differentiation of access rights, support for multiple persons affiliated with the Client
Our Alfa portal provides a system that enables employees to have varying levels of access to information, including both full and partial access.
Multi-company accounting. If you have several legal entities, you don’t need to create multiple accounts. Our convenient settings will give you flexibility and information protection at the appropriate level
Role in your company
Our Alfa portal provides a system that enables employees to have varying levels of access to information, including both full and partial access.
Director
Merchant
Engineer
Procurement Officer
Role in your company
Multi-company accounting. If you have several legal entities, you don’t need to create multiple accounts. Our convenient settings will give you flexibility and information protection at the appropriate level
Director
Merchant
Engineer
Procurement Officer
ALFIK EXPERT SYSTEM
Our Alfik expert system automatically selects water analysis equipment and generates a customized commercial offer for the end customer
The system will select a real-time turnkey solution that comprises composition, 3D scheme, price, and filter cycle parameters
With its unique mathematical algorithms, the system ensures fast and reliable preparation of a commercial offer for your customers
Role in your company
The system will select a real-time turnkey solution that comprises composition, 3D scheme, price, and filter cycle parameters
Director
Merchant
Engineer
Procurement Officer
Role in your company
With its unique mathematical algorithms, the system ensures fast and reliable preparation of a commercial offer for your customers
Director
Merchant
Engineer
Procurement Officer
ORDERS AND FAVORITES
Order lifecycle, convenient Favorites folder
Now, you can create orders instantly and they will be automatically added to our account system. Our manager will be notified, eliminating the need for phone calls and approvals. The prices will always be up-to-date in your account
You will always be informed about the status of your order, its deadlines, and the arrival of your payments. Any changes to the order, such as price or quantity adjustments, will be visible to you. For instance, if an item in your order is replaced with a similar one, you will be notified.
If you have placed multiple orders on our Alfa portal and are familiar with our catalog, you can switch to the automatic order support mode. This means you won't need to involve our managers. Moreover, you'll receive an additional discount
In the Favorites folder, you can create pre-orders directly at your client's location, knowing the price in advance
Role in your company
Now, you can create orders instantly and they will be automatically added to our account system. Our manager will be notified, eliminating the need for phone calls and approvals. The prices will always be up-to-date in your account
Director
Merchant
Engineer
Procurement Officer
Role in your company
You will always be informed about the status of your order, its deadlines, and the arrival of your payments. Any changes to the order, such as price or quantity adjustments, will be visible to you. For instance, if an item in your order is replaced with a similar one, you will be notified.
Director
Merchant
Engineer
Procurement Officer
Role in your company
If you have placed multiple orders on our Alfa portal and are familiar with our catalog, you can switch to the automatic order support mode. This means you won't need to involve our managers. Moreover, you'll receive an additional discount
Director
Merchant
Engineer
Procurement Officer
Role in your company
In the Favorites folder, you can create pre-orders directly at your client's location, knowing the price in advance
Director
Merchant
Engineer
Procurement Officer
PROMOTIONS AND RECOMMENDATIONS
How we keep you informed about our current promotions and recommendations
In our Promotions folder and within the Catalog, we provide updates on the latest promotions for our products. The list of products and their prices are tailored specifically for your company. We also outline the terms of each promotion and the minimum purchase amount for the promotional price
We suggest checking out specific products in our Catalog through the Recommendations folder, which is personalized for your team's needs
Role in your company
In our Promotions folder and within the Catalog, we provide updates on the latest promotions for our products. The list of products and their prices are tailored specifically for your company. We also outline the terms of each promotion and the minimum purchase amount for the promotional price
Director
Merchant
Engineer
Procurement Officer
Role in your company
We suggest checking out specific products in our Catalog through the Recommendations folder, which is personalized for your team's needs
Director
Merchant
Engineer
Procurement Officer
COMMERCIAL OFFER CONSTRUCTOR
This unique service allows you to quickly create a customized offer for your buyer. You can easily include your details and logo, and choose between a static or animated presentation
Create a visual presentation of the solution with the help of a 3D design tool
Automatic generation of a specification based on the solution
Sending the commercial offer to your client is easy and convenient, as it is includes your details, signature, and seal included
Enhance the experience for your client by using virtual reality modules and recording a personal video from the Alfa Portal, showcasing the selected water treatment system with graphics and animation
Add products to the specification even if they are not available in our catalog
Download the desired standard of required water in one click.
Set your offer in different currencies (important feature for our international partners)
Track the profitability of each transaction online, monitoring both cost and margin
Role in your company
Create a visual presentation of the solution with the help of a 3D design tool
Director
Merchant
Engineer
Procurement Officer
Role in your company
Automatic generation of a specification based on the solution
Director
Merchant
Engineer
Procurement Officer
Role in your company
Sending the commercial offer to your client is easy and convenient, as it is includes your details, signature, and seal included
Director
Merchant
Engineer
Procurement Officer
Role in your company
Enhance the experience for your client by using virtual reality modules and recording a personal video from the Alfa Portal, showcasing the selected water treatment system with graphics and animation
Director
Merchant
Engineer
Procurement Officer
Role in your company
Add products to the specification even if they are not available in our catalog
Director
Merchant
Engineer
Procurement Officer
Role in your company
Download the desired standard of required water in one click.
Director
Merchant
Engineer
Procurement Officer
Role in your company
Set your offer in different currencies (important feature for our international partners)
Director
Merchant
Engineer
Procurement Officer
Role in your company
Track the profitability of each transaction online, monitoring both cost and margin
Director
Merchant
Engineer
Procurement Officer
NEWS ANTISPAM
We always keep you up to date with the latest news of our company (4-5 news per month)
Our personalized news system ensures that only clients who are genuinely interested in receiving personal news will receive it in their Personal Account
Role in your company
Our personalized news system ensures that only clients who are genuinely interested in receiving personal news will receive it in their Personal Account
Director
Merchant
Engineer
Procurement Officer
EFFICIENCY RESERVES
AI technology ensures that you stay updated on the progress of your success in our Client portfolio.
You can easily determine the necessary steps to obtain the best prices and shipping terms
Our interface displays your rating compared to other companies in your segment
The mechanism uses algorithms that eliminate any human bias, guaranteeing an impartial perspective of our cooperation.
AWT Priority status support. You see your AWT Priority status in the system (currently in development), allowing access to services that correspond to your level. You can also track the turnover required to achieve the next level.
Role in your company
You can easily determine the necessary steps to obtain the best prices and shipping terms
Director
Merchant
Engineer
Procurement Officer
Role in your company
You will always be informed about the status of your order, its deadlines, and the arrival of your payments. Any changes to the order, such as price or quantity adjustments, will be visible to you. For instance, if an item in your order is replaced with a similar one, you will be notified.
Director
Merchant
Engineer
Procurement Officer
Role in your company
The mechanism uses algorithms that eliminate any human bias, guaranteeing an impartial perspective of our cooperation.
Director
Merchant
Engineer
Procurement Officer
Role in your company
AWT Priority status support. You see your AWT Priority status in the system (currently in development), allowing access to services that correspond to your level. You can also track the turnover required to achieve the next level.
Director
Merchant
Engineer
Procurement Officer
INTER AND INTRA COMMUNICATION FUNCTIONALITY
Seamless interaction of your specialists with our system (one stop shop principle)
The system allows flexible communication for your employees – both among each other within the Macro Account (everyone has their own account, but they are all combined into a Macro Account for your company) and with our manager through an internal chat.
Notification of events. You will never miss any important events on the portal, such as news, changes in order status, or messages from managers. You can choose to receive notifications via email or SMS and customize the types of events you want to be notified about.
Convenient mechanism for creating orders. You can easily create an order based on your favorites, Alfik, or Commercial Offer Designer.
Your employees can quickly share Favorites and Commercial Offer Constructor across their accounts, resulting in time savings. For example, a Merchant can create a commercial offer and send it directly to the Procurement Officer, specifying the items that need to be ordered from us.
Our managers can quickly send essential information to your account via favorites or Commercial Offer Constructor. You can attach necessary files to specific orders, such as power of attorney, waybills or delivery notes.
With just one click, you can send a request to our Accounting Department for a reconciliation report, receipt of a delivery note, etc. A copy of the request will also be sent to your personal AWT manager
Role in your company
The system allows flexible communication for your employees – both among each other within the Macro Account (everyone has their own account, but they are all combined into a Macro Account for your company) and with our manager through an internal chat.
Director
Merchant
Engineer
Procurement Officer
Role in your company
Notification of events. You will never miss any important events on the portal, such as news, changes in order status, or messages from managers. You can choose to receive notifications via email or SMS and customize the types of events you want to be notified about.
Director
Merchant
Engineer
Procurement Officer
Role in your company
Convenient mechanism for creating orders. You can easily create an order based on your favorites, Alfik, or Commercial Offer Designer.
Director
Merchant
Engineer
Procurement Officer
Role in your company
Your employees can quickly share Favorites and Commercial Offer Constructor across their accounts, resulting in time savings. For example, a Merchant can create a commercial offer and send it directly to the Procurement Officer, specifying the items that need to be ordered from us.
Director
Merchant
Engineer
Procurement Officer
Role in your company
Our managers can quickly send essential information to your account via favorites or Commercial Offer Constructor. You can attach necessary files to specific orders, such as power of attorney, waybills or delivery notes.
Director
Merchant
Engineer
Procurement Officer
Role in your company
With just one click, you can send a request to our Accounting Department for a reconciliation report, receipt of a delivery note, etc. A copy of the request will also be sent to your personal AWT manager
Director
Merchant
Engineer
Procurement Officer
DATA EXPORT SYSTEM
Export Catalog and Orders from your account with just one click. This feature allows for easy data exchange between your websites, accounting systems, and our platform
Easily transfer data from the Alfa Portal to your web platforms, accounting systems, and CRM systems with the help of our user-friendly interface.
With just one click, you can effortlessly configure the export of data from our Catalog and Orders in the Alfa portal, as well as transfer the Data and visual images from the Commercial Offer Constructor to your commercial systems.
We offer two export algorithms: a full-fledged API and a lightweight version that involves uploading a CSV file. The lightweight version is suitable for 90% of cases and does not require the involvement of a programmer
Role in your company
Easily transfer data from the Alfa Portal to your web platforms, accounting systems, and CRM systems with the help of our user-friendly interface.
Director
Merchant
Engineer
Procurement Officer
Role in your company
With just one click, you can effortlessly configure the export of data from our Catalog and Orders in the Alfa portal, as well as transfer the Data and visual images from the Commercial Offer Constructor to your commercial systems.
Director
Merchant
Engineer
Procurement Officer
Role in your company
We offer two export algorithms: a full-fledged API and a lightweight version that involves uploading a CSV file. The lightweight version is suitable for 90% of cases and does not require the involvement of a programmer
Director
Merchant
Engineer
Procurement Officer
COLLABORATIVE SERVICES SYSTEM
Currently under development
Dropshipping
Invoice factoring (under development)
Acquiring (under development)
Collaboration functionality and information related to these services, such as trackers for dropshipping.
Role in your company
Dropshipping
Director
Merchant
Engineer
Procurement Officer
Role in your company
Invoice factoring (under development)
Director
Merchant
Engineer
Procurement Officer
Role in your company
Acquiring (under development)
Director
Merchant
Engineer
Procurement Officer
Role in your company
Collaboration functionality and information related to these services, such as trackers for dropshipping.
Director
Merchant
Engineer
Procurement Officer
AWT ACADEMY SYSTEM
The transfer of knowledge from the AWT ecosystem to your specialists is the best school on the market. Our Company's specialists, along with experts from the entire industry, will provide invaluable insights and expertise in water treatment, marketing, and business.
- We have developed a comprehensive training system and update it on regular basis to ensure your specialists receive the best education available. It comprises
- webinars
- video workshops
- video conferences
- video clips
- Our knowledge base is structured according to your specific needs, making it easy to access the information you require
- We have also implemented contextual linking of the AWT Academy to product cards, allowing you to easily find relevant materials in our Catalog.
We have created a chatbot that is able to resolve 75% of technical issues related to the launch and operation of water treatment systems, as well as management of difficult incidents with your clients. If, on the rare occasion, the chatbot is unable to solve an issue, our technical support team will be on hand to offer their assistance. (currently in development)
Role in your company
- We have developed a comprehensive training system and update it on regular basis to ensure your specialists receive the best education available. It comprises
- webinars
- video workshops
- video conferences
- video clips
Director
Merchant
Engineer
Procurement Officer
Role in your company
- Our knowledge base is structured according to your specific needs, making it easy to access the information you require
- We have also implemented contextual linking of the AWT Academy to product cards, allowing you to easily find relevant materials in our Catalog.
Director
Merchant
Engineer
Procurement Officer
Role in your company
We have created a chatbot that is able to resolve 75% of technical issues related to the launch and operation of water treatment systems, as well as management of difficult incidents with your clients. If, on the rare occasion, the chatbot is unable to solve an issue, our technical support team will be on hand to offer their assistance. (currently in development)
Director
Merchant
Engineer
Procurement Officer
MONITORING ACTIVITY IN THE ALFA PORTAL
A transparent system for monitoring the activity of your Company's users on our platform
You can monitor your colleagues' activity on our Platform
With just one click, you can access reports that show the intensity of work in the Alfa portal, the number of orders, commercial offers, and calculations in the equipment selection calculator. You can also see which goods were purchased from our company by your colleagues and the amount spent.
Role in your company
You can monitor your colleagues' activity on our Platform
Director
Merchant
Engineer
Procurement Officer
Role in your company
With just one click, you can access reports that show the intensity of work in the Alfa portal, the number of orders, commercial offers, and calculations in the equipment selection calculator. You can also see which goods were purchased from our company by your colleagues and the amount spent.
Director
Merchant
Engineer
Procurement Officer
ALFA-PORTAL MOBILE APPLICATION
You will get a full-fledged application for accessing the platform on your mobile devices. Whether you don't have access to a desktop computer or laptop, our user-friendly app ensures that you always have the functionality of the Alfa portal at your fingertips.
In 2021, we launched our unique Alpha Portal services on mobile platforms.
With our mobile app, you can now experience nearly all the features of the web version through a user-friendly interface. Even without an internet connection, you can create orders and access up-to-date catalog data. The system will automatically sync your actions with the server once a connection is established.
Role in your company
In 2021, we launched our unique Alpha Portal services on mobile platforms.
Director
Merchant
Engineer
Procurement Officer
Role in your company
With our mobile app, you can now experience nearly all the features of the web version through a user-friendly interface. Even without an internet connection, you can create orders and access up-to-date catalog data. The system will automatically sync your actions with the server once a connection is established.
Director
Merchant
Engineer
Procurement Officer